The Objective

Your account manager discusses your campaign objectives with you in detail. To deliver the best results, we need to understand exactly what you want to achieve with each campaign, and how this fits in with your other marketing activity both on and offline. This is an essential first step for maximizing the response and thereby the returns on your marketing spend.

The Target

As with any kind of direct marketing the quality of the database is crucial to the success of a campaign. We take your opt-in email list and where necessary, de-duplicate and clean it. If you don't have a list or need help building yours up, we can advise on the best ways to get buy in from your customers.

The Message

We design and build you a template for your message based on your branding, which can then be used as a basis for regular communications, or customized to suit different segments. Our experience in writing HTML for emails means we can help ensure that your message is as consistent as possible across the widest range of platforms.

The Delivery

Once the design and copy is approved we schedule the message to arrive at the most appropriate time for maximum impact. We use sophisticated software that increases your rate of delivery, avoiding spam filters and offering a text only alternative to recipients who cannot receive HTML messages.