Features - Email Broadcast

Features of Email Broadcast

We help our clients to harness the power of email to deliver feature rich, high quality marketing campaigns that engage customers in ways that are just not possible through other media. Our fully managed approach makes email marketing simple, producing maximum returns with the minimum of hassle.

Take a look at the features Email Broadcast offers

Boost customer communication

Email newsletters are fast and inexpensive to create, thus, you can send them more regularly than paper ones. And Email Broadcast puts you in customers' inboxes more accurately than regular email. So you'll avoid spam filters and be seen by more people. And you'll stay top of mind with people who want to hear from you.

How it works

The Objective The Target The Message The Delivery

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The Objective

Your account manager discusses your campaign objectives with you in detail. To deliver the best results, we need to understand exactly what you want to achieve with each campaign, and how this fits in with your other marketing activity both on and offline. This is an essential first step for maximizing the response and thereby the returns on your marketing spend.

The Target

As with any kind of direct marketing the quality of the database is crucial to the success of a campaign. We take your opt-in email list and where necessary, de-duplicate and clean it. If you don't have a list or need help building yours up, we can advise on the best ways to get buy in from your customers.

The Message

We design and build you a template for your message based on your branding, which can then be used as a basis for regular communications, or customized to suit different segments. Our experience in writing HTML for emails means we can help ensure that your message is as consistent as possible across the widest range of platforms.

The Delivery

Once the design and copy is approved we schedule the message to arrive at the most appropriate time for maximum impact. We use sophisticated software that increases your rate of delivery, avoiding spam filters and offering a text only alternative to recipients who cannot receive HTML messages.